They are dedicated to continually finding new ways to reduce waste, protect environmental resources, and shrink their carbon footprint.įracture also remains deeply dedicated to their central mission of helping people focus on the moments that matter most. They’ve also developed innovative packaging that allows them to ship glass prints with minimal shipping materials. Fracture remains committed to treading lightly on the planet and works with local company We Are Neutral to offset all of the carbon emissions from all of their buildings, shipments, and even company flights. This newly built, solarpowered facility has plenty of room for Fracture to continue to grow into the future.Īs Fracture looks to the future, its core values remain the driving force behind everything the company does. In the summer of 2019, Fracture moved to a new 30,000-square-foot space in San Felasco Tech City in Alachua, just outside of the Gainesville city limits. As he considered the future of the rapidly growing company, it became clear that whatever that future held, Fracture’s next chapter should take place in the vibrant and supportive Gainesville area that gave the company its start. In 2017, as Fracture’s office team moved to a nearby office to make room for the company’s increased manufacturing demands, it became clear to CEO, Abhi Lokesh, that it was once again time for the company to move. In 2012, they found that home on SW 6th St in downtown Gainesville. It was time for Fracture to find a new home. The problem was that this printer would take up one third of their current office space. As more sales started to flow in, the company needed to upgrade to a larger industrial printer. It wasn’t long before Fracture began to gain traction with their glass prints. They also knew that they wanted to create a different kind of company not just a company focused on creating high-quality products that people love, but one that is dedicated to responsible environmental stewardship. Starting humbly in a tiny office in Northwest Gainesville, the early Fracture team was focused on creating a product that fulfilled the need that they saw in the market. This idea began a decade of growth, learning and entrepreneurship. The picture framing industry had been relatively free of innovation, and they sensed the opportunity to create an alternative that was modern, attractive, and that made it easier for people to display the photos that were sitting unused on their phones and other devices. Their goal at the time was ambitious, but simple-tochange the way people print, display, and enjoy their favorite photos. Fracture prints digital photos directly onto glass, allowing you to turn your favorite memories into beautiful, personal works of art.įracture was founded in 2009 in Gainesville, Florida, by two University of Florida students, Abhi Lokesh and Alex Theodore. At its core, Fracture is a company whose mission is to help people focus on the moments that matter most.
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